Customer Source Analysis

Contents

    Customers can be assigned a “Source”, generally to indicate how they found you.
    Examples may be Trade Show, Direct Mail, Social Media,…

    Sources are defined under Maintenance > User Lists > Customer Groups > Customer Sources 2

    Customers are assigned Sources on the Customer window > Category
    Use the Dropdown menu to select a source, and the Source Memo can be used for more specific information.

    Reports:
    Reports > Marketing Reports > Source Analysis
    Reports > Marketing Reports > Bookings by Source

    Some of these reports can report on new customers gained during a time period.

    source3.gif

    source4.gif

    date.gif

    Updated on October 23, 2026